When you’re a corporate behemoth trying to look hip, you bring Pharrell to your corporate campus, as Apple did last April. When you’re trying to look all-American, you bring in Clint Eastwood, as the GOP did for Mitt Romney’s nomination. And when you’re a data nerd, you bring in Nate Silver, founder of FiveThirtyEight and arguably the most famous statistician in human history.

So Silver was on hand last week when Thomson Reuters debuted its new eDiscovery product, eDiscovery Point.

Data Is Your Friend

If you’re not familiar with Nate Silver, he gained some small renown in the early 2000s for his uncanny ability to use statistics to predict Major League Baseball performance. He became a household name during the 2008 elections, when he blogged for The New York Times and correctly predicted outcomes in 49 states.

So what’s a data-obsessed statistician like Silver have to do with eDiscovery? Silver joined Eric Laughlin, managing director of Legal Managed Services for Thomson Reuters, last week to discuss TR’s new eDiscovery Point. (Disclosure: Thomson Reuters is FindLaw’s parent company.) Here’s Laughlin’s explanation of the eDiscovery-Nate Silver connection, via Above the Law:

Data can be your friend. Nate Silver made data his friend. With eDiscovery Point, data can be your friend.

Okay. And data can be your friend, especially when it comes to eDiscovery. Many of the coolest developments in eDiscovery, from TR and its competitors, focus on ways to use data to improve the tedious process of gathering, filtering, and reviewing electronically stored information.

Easy Assessment, Simple Pricing

So how does Thomson Reuters’ eDiscovery Point make data your friend? Through handy data-assessment tools that let you filter your data easily and efficiently. According to a statement from the company, eDiscovery Point allows users to “leverage the data-assessment tool and predictive coding to find, organize and focus quickly and cost effectively on the most relevant documents.”

Speaking of data, that’s all you’ll be charged for. “There are no user fees, no extra charges for analytics, no production fees, and no limits on processing,” Thomson Reuters says.

Thomson Reuter’s eDiscovery Point is available for purchase or demonstrations today. Nate Silver, sadly, doesn’t come with it.

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