MTN Appoints M&C Saatchi as Marketing Services Partner

MTN Group has announced the appointment of M&C Saatchi Abel and Group of Companies, a pan-African marketing services firm, as its new marketing services partner across all MTN Group operating companies, effective 1 January 2025.

In an official statement obtained by MarketForces Africa today, the telecom company said the partnership underscores its ongoing commitment to pioneering innovative and impactful marketing strategies across the group’s diverse markets.

The company said M&C Saatchi Abel was selected following a meticulous process for their expertise in fostering growth and enhancing brand value for multinational corporations.

“Their proficiency in digital transformation and customer engagement strategies perfectly aligns with MTN Group’s forward-looking vision”, the statement reads. Economists Task Businesses on Resilience, Adaptability Amid Economic Landscape

“We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies,” remarked Bernice Samuels, MTN Group Marketing Executive.

“Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally.”

Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, shared their excitement about the alliance, saying, “It’s a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena.

“We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN’s growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry.”

MTN Group also extend gratitude to TBWA Group – part of the OMNICOM network, for their service and significant contributions over the years. Management said their dedication and performance have been instrumental in shaping the MTN brand. 
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